Identity

YECCO Brand Identity (BI)

• The emblem, inspired by the essence of YECCO and modeled after the main halls of Korea’s royal palaces — particularly the throne halls — embodies a pattern that reflects dignity and tradition. Paired with a solid and unwavering typeface, it expresses the organization's aspiration to become a representative institution of Korea’s history and culture, grounded in honesty and resilience.

YECCO Brand Color

• YECCO draws inspiration from the core theme of traditional Korean palace architecture — “harmony with nature.” Reflecting this philosophy, the brand uses a rich palette of colors that are both nature-friendly and versatile, allowing for expression across a wide range of fields.